Sunday, April 17, 2011
The best car no one bought.......And Why!
I had a 2006 GTO in the shop the other day for minor repair and the tech that worked on it was amazed at how fast the car was and how good it handled. "I wonder why they didn't sell more of those?" He asked. He laughed at my answer, and then agreed completely. "Because it looks like a Grand Am on steroids." I said. "It runs like a Corvette, handles like a BMW and looks like a rental car." "Ford can't make Mustangs fast enough to meet demand becuase they look a lot like a 60's Mustang." "Dodge Challengers are selling like hotcakes because they look like the Original "Vanishing Point" Challenger." "The New Camaro is a hit because it looks like a 69 Camaro." "If GM had made this look like a 69 GTO they'd have had people lined up around the block." "They blew it." "Or they could have made it look like a '70's T/A and brought the Trans-Am nameplate back." It seems automakers never learn. Now, if I could only afford a white 392 Hemi Challenger..... Mastermind
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Even if they hadn't made it look like a 60's car, it still could have sold well if they had just left the original Holden design alone. The car that the GTO was based off of sells like hotcakes in Australia and looks great. Very aggressive and masculine. But GM watered down the design when they brought it over and nobody could get past the looks. You nailed it when you said it looks like a Grand Am, because it does. Sometimes having "nameplate DNA" is not a good thing.
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