"Subjective" is Bullshit....We need to be Objective.....

I'm sorry to deride magazine writers because I sometimes write for magazines-but I just have to vent this. We have to stop the Calvin ( Of "Calvin and Hobbes" comic strip fame peeing on a Ford or Chevy emblem ) pissing shit. I love how magazine writers can rank one car ahead of another because they personally like it better-even though the numbers show otherwise. Here's a couple examples. I work in a Subaru dealership so this one really pisses me off. Car and Driver had a "Sport Sedan" showdown comparing the base model WRX ( not the STI ) against the VW Jetta Hot rod, the Mazda Speed 3, the Honda Civic SI,and the Ford Focus ST. The WRX was the fastest 0-60, the fastest in the 1/4 mile,had the highest top speed,the shortest stopping distance from 70 mph, the fastest lap time around Willow Springs Raceway,and the highest "G" rating on the skidpad. Basically it was #1 in every performance category, and except for the Honda, had the lowest price!!!. Yet the writers rated it #2 behind the Volkswagen!!!  Huh?  How does that work? What math are they doing?  This is not an isolated example. A couple years ago Motor Trend compared a Mustang GT against a BMW M3. They even titled the article "America's M3". The Mustang had 412 hp, the BMW 414. The Mustang was equal or better in every performance category-0-60, 1/4 mile, 70-0 braking, lap time around the track etc-and the Mustang cost $29,000 versus the M3's $64,000 price tag nd they still rated the BMW #1.  Excuse me? The Mustang was equal or better in every performance category and was half the price, and you still rate the Bimmer #1??  How does that work?  I remember a "Crate Motor Shootout" that Hot Rod did back in the '90's same thing. The Chevy was a '69 Camaro with a ZZ3 350 crate engine and 4 speed, the Ford was a '92 Mustang with a 345 hp SVO 302 and a 5-speed, and the Mopar was a '73 Duster with a 360 MP Performance crate engine with a Torqueflite. Even though it was an automatic and the other two were sticks, and they all had basically the same hp rating-The Chevy and Ford were both rated at 345 hp and the Mopar was rated at 360-when the Duster blew their doors off by by a wide margin-more than half a second-which in a drag race-is about 5 car lengths-the editors said that the Mopar had a "rough idle" and only had 10 inches of vacuum at idle!!  Excuse me?  Is your Magazine not called "Hot Rod?"  We weren't comparing a Toyota Camry and a Honda Accord and a Ford Taurus in a "Family Sedan Showdown".  I fail to see how "Idle Quality" factors into a "Hot Rod Crate Motor Shootout". But of course-even though it was the slowest-they said they liked the Chevy best. Shocker!!!  Anyhow-numbers don't lie-we need to remember that and grade accordingly in "Fair" comparisons. Mastermind